This
advertisement looks very structured which makes it believable. All the boxes
are aligned and from an artistic point of view it’s brought together well by incorporating
the orange from the beginning to in the end of the ad.
When
reading this ad, at first it seems like a catchy phrase, believable, and true!
But if you think about it, this phrase is pretty ironic. “America runs on
Dunkin” it’s actually because of Dunkin that most can’t run.
Dunkin Doughnuts motto is EXACTLY opposite of what it is.
It is proven to be unhealthy. Here we have an advertisement; advertising about
running and exercising and even has a picture of a man running!! We also see a
picture of America showing that this is an accepted branch by all. When globally
accepted things become much more believable.
In this advertisement it was very smart of them to leave out
the word “doughnuts” something that does not help people run. Today in society
these images and statements run through the subconscious mind, making one
believe how not so unhealthy or bad it is. I personally never grew up eating
doughnuts or bagels regularly; it was a ‘once-in-awhile’ type of food. Here we
have a huge chain store where that’s most of what they sell, unhealthy
products.
An HONEST Dunkin Doughnuts AD would look as follows:
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